For as long as I can remember, I’ve tried to be as close to perfect as possible. You know, the firstborn, the green-eyed blonde child, the straight-A student, the perfect mother & wife, the polished professional, the perfect human being. And boy, have I messed up! More times than I can count. But those imprefections? They shaped me. Just like yours shape you, too.

I’m Roxana, a Brand Strategy Advisor passionate about helping businesses and people turn their flaws into strengths. I’ve embraced imprefection in my own life and work, from raising 2 wonderful kids to loving 5 adopted fur-babies, and partnering with Marian to keep our home and lives beautifully messy.

ImPrefect is here to challenge the pressure of perfection and help you see how authenticity and imprefection can and do drive success. It’s not about settling for less - it’s about understanding that imprefections are the foundation of growth, creativity, and connection.

For now, ImPrefect will be a blog where I share real stories, insights, and thoughts on imprefect marketing and entrepreneurship.
My approach?
Simple: I’ll only write when there’s something meaningful to say. That’s my whole strategy. No fluff, no noise - just real, honest lessons from my journey and the journeys of others like you.

If this resonates with you, and you want to explore how embracing imprefection can transform your business and life, drop your email below. I’ll share stories, ideas, and insights when they truly matter.

And hey, if you ever want to chat, share your story, or simply say hello, you can reach me at roxana@imprefect.com. Thanks for being part of this perfectly imprefect journey!

R.